You'll definitely raise your chances of getting a response with a referral. If possible, try to get someone to introduce you to the person instead of emailing cold. Using bullet points may also help you get your point across more quickly and help the reader figure out what you want. It's even helpful to be specific in the subject line as well, says a former Google recruiter. You're writing the email for a reason, so you should be clear about your goals. If you keep your emails short, she's more likely to get through the whole email. If the person does not know you, she is less likely to spend time reading your email. Stay clear of emoticons, an excessive amount of exclamation marks, and capitalizing words for emphasis - you're not a used-car salesman. And remember not to go overboard with the friendliness. Make sure you keep it professional but friendly. It tends to look less professional if it's rife with mistakes, which may mean your email won't be taken seriously. Make sure the email is free of grammar and punctuation errors.
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